
Looking forward after Blue Zones Activate
Blue Zones Activate has sparked incredible momentum in our communities, bringing people together to create healthier places to live, work, and play. The passion and dedication of local leaders, organizations, and residents have been at the heart of this progress – and that work isn’t stopping.
While CHOICE’s formal partnership with Blue Zones International will conclude in May 2025, the work inspired by this initiative will continue to thrive under local leadership. The vision has always been for this initiative to evolve into a community-led movement, and this transition marks an exciting step forward as local leaders and residents build on the progress we’ve achieved together.
Community Wellness Collaboratives
CHOICE remains dedicated to investing directly in local communities to sustain and expand the projects and initiatives developed through Blue Zones Activate. Our focus is on completing key initiatives, ensuring long-term sustainability, and fostering continued growth.
This shift also creates new opportunities. As the funding landscape for healthcare and related services changes, we can explore fresh ways to support local well-being efforts, connect existing programs, and make an even bigger impact through initiatives that may have previously operated in silos.
Between now and the end of 2025, CHOICE will continue working with local teams to complete major projects, including improvements to parks and trails, food programs, and initiatives that bring people together in meaningful ways.
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In Grays Harbor County
Chris Frye, Community Wellness Strategist, will continue leading efforts to improve access to healthy food, create better public spaces, and support community-driven well-being projects.
Exciting projects ahead include:
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Expanding food policy work, including the possibility of a regional food hub and more healthy cooking classes.
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Continuing plans for bike trails and greenways in Aberdeen and Hoquiam, making walking and biking easier and safer.
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Finalizing the Elma Street Enhancement Master Plan to bring more investment and improvements to the area.
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Completing designs for the Ocean Shores wayfinding system, helping visitors and locals navigate key areas.
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Chris will continue meeting with community members and partners to share updates and gather input. For more information or for more ways to get involved, email Chris at fryec@crhn.org.
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In Lewis County
Shawna Herriford, Community Wellness Director, will continue working with local partners to strengthen food programs, improve public spaces, and create opportunities for people to live healthier lives.
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Some key areas of focus include:
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Expanding youth garden education programs.
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Increasing opportunities for accessing food skills learning programs.
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Advancing the City of Centralia's Hub City Greenways vision to support a more connected community:
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Installing signs along the Borst Park Trail to help visitors navigate and enjoy the space.
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Hosting community events to celebrate and promote the trail.
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Providing support for funding and expansion efforts.
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Encouraging social connections by supporting growth of community spaces such as festival streets
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Shawna will continue to meet with partners and attend community events to share updates. You can stay informed or learn more by reaching out to Shawna at herrifords@crhn.org.
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In Mason County
Julie Knott, former Blue Zones Activate Mason County Executive Director, is stepping into a new role as the Executive Director of Mason Matters, ensuring a smooth continuation of the important work already underway.
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Mason Matters will focus on:
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Strengthening local food systems through projects like:
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Farm-to-table programs
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Expanding specialty produce options
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Supporting food banks and meal delivery services
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Creating programs that celebrate and support culturally important agriculture.
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Moving forward with major community spaces, including:
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The Downtown Shelton Walkability Projects, making it easier and safer to walk through town.
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The Catalyst Park Demonstration Garden, a space designed to promote sustainable gardening and education.
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Mason Matters will continue working closely with partners like Mason General Hospital Food Services and the Salmon Center to expand access to healthy food and wellness programs.
​Julie and her team will keep the community updated through meetings, events, and online platforms. Stay connected through Mason Matters’ website and social media channels, or reach out to Julie at masonmatters1@gmail.com and (360) 643-0026.
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Regional Wellness Work
Have ideas about other regional wellness work related to food systems, walkability, and connection? Contact Network Development Manager Trish Cerza at cerzap@crhn.org.